PON MISE H2020 D-ALL: Data Alliance

START DATE: January 2018 END DATE: December 2019

ALL: Data Alliance: leveraging the power of Big Data to perform predictive analytics in innovative cross-market applications.

The new context in which businesses operate is the digitization of the economy. This trend has experienced a genuine leap in quality in recent years with mobile Internet access and the growth in the number of interconnected people, and is destined to accelerate, driven by the following technological drivers:

• Big Data

• Cloud

• Internet of Things

• Additive Manufacturing

Seizing these trends, the project is aimed at the study and development of a Big Data-applied analysis and forecasting platform, experimenting with new opportunities for using data streams from multiple high-frequency production and variation contexts: Internet of Things, mobile business, social networks, and the web.

During the project, innovative reporting tools for market and customer analysis will be modeled. These tools will be capable of enhancing the value of information extracted from digital channels, supplementing the use of traditional indicators with more advanced social and multi-channel metrics. In this way, data analysis can become an indispensable support tool for decision-making processes concerning promotional and marketing investments.